Every week there is a new skincare hype on social media – the users on TikTok, Instagram & Co. are getting younger and younger. Should young people be protected from skin care products by age restrictions? The Scandinavian brand “Mantle” thinks: Yes! In an interview with BRIGITTE, founder Josefin Landgård reveals her motives, after which beauty editor Melanie shares her opinion.

Interest in beauty products has been growing for years in line with the popularity of social media. Users are getting younger and younger – already from the age of 10 years Children and young people are busy scrolling through TikTok and Instagram, where new products are presented to them every day. But not only has general interest in beauty increased, it is also specifically focused on the skin care sector. People are now much more concerned with their skin, its condition and ways to optimize it. In addition to “harmless” moisturizing products, the focus is also clearly on Active ingredients. Active ingredient cosmetics have never been more in demand now that users seem to know what is really effective. But this half-knowledge can be dangerous – especially for young skin.

Skin care for over 18s: This brand only sells to adults

When you go to the website of Scandinavian skincare brand Mantle, you first have to answer one important question: Are you over 18?

This makes them pioneers when it comes to Restrict sales to underage customers. The Swedish pharmacy chain “Apotek Hjärtat” also has restrictions on the sale of cosmetics to young people. Of course, it is not possible to check whether the person is answering truthfully. Nevertheless, founder Josefin Landgård creates a disruptive factor with this pop-up window that makes the buyer pause for a moment. In an interview, she reveals why:

Skincare routines for advanced skin with appropriate active ingredients have been a trend on social media for several years. In our opinion, it is problematic when young people buy and use products with such strong active ingredients.

It refers to active ingredients such as Acids, Peptides and Retinoidswhich, although they do not have a direct negative effect on the skin, could lead to complications in young skin.

When young people start using strong active ingredients, it can lead to complications such as increased sensitivity, acne or allergies.

The age query is primarily intended to provide guidance and to draw attention to the fact that not every skin care product is suitable for every skin type and, above all, every age. “We hope that this will make young people and their parents stop and think twice.” It is also about educating people and encouraging other brands to follow their example so that young people “no longer use active ingredients that could potentially harm their skin.”

Do we need a beauty age limit? This is what beauty editor Melanie thinks

As a diligent consumer of social media, I have participated in many skincare hypes as a beauty editor – sometimes with more, sometimes with less success. In order to be able to make a statement about whether I think an age restriction on skincare products makes sense, I first think it is important to know the possible negative effects on the skin. I am referring to the three active ingredients that Josefin Landgård mentioned: Acids, Peptides and Retinoids:

1. Acids

Here the Mantle founder refers to chemical peelsHow AHA (alpha-hydroxy acids) or BHA (beta-hydroxy acids) that are applied to dry skin after cleansing, where they exfoliate dead skin cells. Their use can have many benefits for skin health – regulating sebum production and their anti-inflammatory properties are just a few of them.

While I think it is great that more and more people are daring to use active ingredient cosmetics, I still think that too many people of all ages are careless with acids. For many products, the Acid concentration very highThis can of course be very effective, but with the effectiveness also the Potential for irritationEspecially with skin that is not used to dealing with acids (e.g. young skin), this can lead to serious skin irritation If you apply an acid to, for example, wet skin It penetrates the skin even more and can cause even more irritation.

There are simply a lot of things to pay attention to when using acids. The right concentration is just one of them – by removing dead skin cells from the skin (which is good per se), it also loses some of its natural protection against exogenous influencessuch as UV radiation. The use of a high sun protection factor is therefore essential to protect the skin from skin cancer. Using chemical peels daily can also Skin barrier disturbed because the mechanical barrier consists of fats and dead skin cells, both of which can be dissolved by acids.

For these reasons, I think it is extremely important to handle acids responsibly. Do people under 18 know this? I’m not sure.

2. Peptides

I actually see peptides in skin care in relation to age as less problematic This may be because the effectiveness of many peptides has only been confirmed theoretically, but clear scientific evidence is lacking. They are smaller proteins with several amino acids as building blocks that Increase collagen production in the skin or have anti-inflammatory properties.

Do you need peptides in your skin care as a child or teenager? Of course not. Since the skin’s collagen production only slows down from the age of 25, I see no advantage It is often difficult to use expensive peptides at such a young age. However, I do not consider them dangerous even under 18.

3. Retinoids

I see things quite differently with retinoids. This term covers all active ingredients that are related to vitamin A, i.e. retinol, retinal and their derivatives. The active ingredient can Reduce wrinklesagainst acne and impure skin help, as well as Free radicals which can damage the collagen structure of the skin. Again, the more effective the product, the greater the potential for irritation. Very high concentrations of vitamin A are freely available to people of all ages, which I do not approve of.

Because retinoids make the skin light-sensitive and make the daily use of Sun protection essential. Here too, it is very easy to overdose, which can cause severe skin irritation. Almost all children and adolescents can do without vitamin A in their skin care. If teenagers have acne, it is a skin disease that should be treated by a doctor who may prescribe a vitamin A cream.


As a skincare lover, I find it an interesting step by Mantle to introduce this age restriction. The signal that a certain Skin care maturity I think it’s great that 18 is required to use active ingredients. However, I think the age of 18 is a relatively high age when you consider what things are allowed in Germany from 16. I think it depends on the level of information about ingredients and the individual skin condition. Do you need an age restriction for all products on the website? I don’t think so. Moisturizing creams in particular are safe to use. Nevertheless, I think the message is right and hope that other brands will also be inspired by it. more information about possible negative effects to operate.